From Introvert to E-Commerce Expert | Chloe Thomas on Genius Talk

In this episode of Genius Talk, host Atul Raj sits down with Chloe Thomas, e-commerce marketing expert and founder of Emetko Media. Chloe shares her journey from catalogue marketing to running a media company that helps e-commerce brands make better decisions.We dive into:

• How Chloe started in e-commerce and built her media company
• The biggest mistakes brands make (ignoring retention & assuming “email is dead”)
• Why post-purchase automation is the most underused tool in e-commerce
• How referrals and customer retention strategies fuel growth
• Balancing acquisition vs retention for sustainable success
• Chloe’s motivation as an introverted, autistic business leader
• Books that shaped her thinking, including Great by Choice by Jim Collins

Connect with Chloe Thomas at emetko.com LinkedIn: https://www.linkedin.com/in/chloethomasecommerce/Instagram: https://www.instagram.com/ecommasterplan/