Karsten Kjems from Sonic Minds: How do sounds shape the way we interact with brands in our everyday life?

We surround ourselves with sounds and music every day. Sounds that we choose to listen to, and sounds that we have gotten so used to that we don't even notice them being present, and that drives us to act in a certain way.

Those are the sounds that Karsten Kjems, CEO of Sonic Minds, is passionate about. Sonic Minds is a Branding Agency, specialised in audio branding, sound design and music production, and they have produced sounds for brands like ASUS, DSB, VOLVO and MAERSK.

Join us as we dive into the fascinating world of sound in branding. Audio branding is an aspect of branding that many of us may not be aware of, but with the right sounds, it can shape the way we interact with brands in our everyday life.

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