Nick van Vugt: Connecting Community and Product Goals

For Mobile F2P it is impossible to drive a continuous and increasing profit margin and always give players what they want. It’s a business after all. In episode six we take a seat with Community Manager for Uken Games, Nick Van Vugt, and talk about how his team combined the best of both Product data analysis and Community-lead qualitative and emotional feedback to generate profit-boosting results. Learn the method behind the success that drove a 100% increase in revenue and a 40% increase in retention.