Why Christene Marie Believes Most Agency Messaging Pushes Clients Away and How to Win Them Back

Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in.

In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience.

From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again.

She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you.

What You’ll Learn:

• The messy brand moment that started it all
• What Christene learned working with luxury brands
• The Knowing Process: Brand, Audience, Data
• Why misalignment kills conversions (and energy)
• When to walk away from an offer that doesn’t feel right
• The mid-year review that fixes client messaging fast
• Brand guides as living documents (not rulebooks)
• The one-click AI tool that a client used to analyze sales calls
• The mistake that nearly tanked her agency—and how she came back

Connect with Christene Marie:

• Website - https://www.theknowingagency.com/
• Personal Website - https://christenemarie.com/
• Instagram - https://www.instagram.com/christenemarie_/?hl=en
• LinkedIn - https://www.linkedin.com/in/christenemarie/

Resources:

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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