When To Rebrand And How To Do It The Right Way To Increase Prospects 200% with Jim Heininger

Author: Ian Garlic
Published: Fri 10 Feb 2023
Episode Link: https://shows.acast.com/garlic/episodes/jim-heininger

Rebranding can open up a world of opportunity for your business, but there’s a lot behind it. It’s not just changing up the logo, your branding, or refreshing your name. For a truly successful rebrand, you need to figure out the right time for your company and the process behind it.

That’s why we invited Jim Heininger, from Rebranding Experts, to explain the benefits behind rebranding, and how to do it properly. Jim also talks about how one company increased contact with prospects by 200% and increased their cross-selling opportunities through their rebrand.

What You’ll Learn:

The Biggest Mistakes in Rebranding
Rebranding a Talent Management Company Resulting in Increased Contact with Prospects by 200%
The Aspirational Mindshift to Creating a Power Rebrand
When to Rebrand Your Company
The Reasons for a Rebrand VS Refresh
The Ultimate Process for Rebranding