Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable.
Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.
If you’re even thinking about selling your agency, you need to start setting it up NOW.
What You’ll Learn:
- The truth about selling a digital agency
- What’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble)
- How much should agency owners actually pay themselves? (Most get this wrong)
- The #1 component to scaling an agency’s profit for exit
- Why founder-led sales are a trap (and what to do instead)
- How to price your agency services (hourly rates vs. value-based pricing)
- The biggest growth mistake agencies make before selling
- How to find a fun AND profitable niche
Connect with Jonathan Baker:
Resources:
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