1. EachPod

The Biggest Mistakes Digital Agencies Make Before Selling and How to Scale Profit for an Exit

Author
Ian Garlic
Published
Thu 06 Mar 2025
Episode Link
https://shows.acast.com/garlic/episodes/jonathan-baker

Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable.


Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.


If you’re even thinking about selling your agency, you need to start setting it up NOW.


What You’ll Learn:


  • The truth about selling a digital agency
  • What’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble)
  • How much should agency owners actually pay themselves? (Most get this wrong)
  • The #1 component to scaling an agency’s profit for exit
  • Why founder-led sales are a trap (and what to do instead)
  • How to price your agency services (hourly rates vs. value-based pricing)
  • The biggest growth mistake agencies make before selling
  • How to find a fun AND profitable niche


Connect with Jonathan Baker:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

Share to: