Phil Mershon New Book on Creating an Amazing Event Experience through Experience Design
- Author
- Ian Garlic
- Published
- Tue 05 Sep 2023
- Episode Link
- https://shows.acast.com/garlic/episodes/phil-mershon
Get ready to level up your event planning game! Phil Mershon, Director of Experience and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences", spills the secrets to creating events that attendees can't stop talking about. Want to know how to make even a toothbrush make a lasting impression? Or how to use music to turn your event into a symphony of networking and engagement?
From mastering Experience Design to dodging the most common event planning pitfalls, Phil covers it all. Pre-event buzz, Zoom hacks, you name it—this is the playbook for creating a true "Summer Camp" for your industry. Don't miss it!
What You’ll Learn:
- Unforgettable Event Planning Strategies
- The Impact of Inflation on Modern Events
- Mastery of Experience Design for Event Success
- Types of Networking: Unlocking Connection Potential
- Role of Music in Enhancing Event Engagement
- Bridging Speakers and Audience Experience
- How They Use Toothbrushes to Make the Event Better
- Must-Ask Questions for Event Attendee Retention
- Why Anti-Social Media Rooms Are Game-Changers
- How to Build Connection Using Your Sales Page
- Connecting People BEFORE the Event
- How to Create "Bread" Ahead of Time
- Activating Clients Ahead of Your Event
- Creating an Industry-Specific "Summer Camp" Experience
- Audience Evolution and Micro-Communities
- Marketing Focus Areas Every Event Planner Should Know
- The Two Big Mistakes That Events Make
Connect with Phil Mershon:
Resources:
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