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Closing a Digital Marketing Agency to Start a Newsletter Media Company with Nate Kennedy

Author
Ian Garlic
Published
Wed 30 Aug 2023
Episode Link
https://shows.acast.com/garlic/episodes/closing-a-digital-marketing-agency-to-start-a-newsletter-med

Nate Kennedy, Digital Media Tycoon, and CEO of Optimized Assets, Inc., masterminded a shift from heading a thriving seven-figure digital marketing agency to orchestrating a media company that emphasizes lifestyle over profits. Uncover the audacious strategy of declining $25k per month clients and the art of crafting cash-attracting newsletters.


Navigate the challenges of shadow bans and algorithms, distinguish between newsletter business and mere list building, and unlock the secret to a one-step funnel process that captured 3 million subscribers. Tailored for forward-thinking digital marketers, agency leaders, and entrepreneurs hungry for actionable insights into aligning business strategy with personal aspiration, and harnessing the power of email marketing for unparalleled success.



What You’ll Learn:

  • The challenges of handling $20k per month clients 
  • Turning Down Big Opportunities
  • Building a Lifestyle-Centric Media Company
  • Understanding Newsletter vs. List Building
  • Two Profit-Driving Newsletter Types: Identifying the two types of newsletters
  • Creating Faceless Newsletters
  • From loving agency life to hating agency life 
  • Overcoming Digital Obstacle
  • Owned vs. Controlled Audiences
  • One-Step Funnel Process
  • Strategies for Massive Subscriber Growth



Connect with Nate Kennedy:



Resources:



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