1. EachPod

AI Brand Tips for B2B Businesses with Kate DiLeo

Author
Ian Garlic
Published
Wed 17 Jul 2024
Episode Link
https://shows.acast.com/garlic/episodes/kate-dileo

Tired of your brand message falling flat?  We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).


As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. 💰  In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. 🏎️


✨ But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results).


What You’ll Learn:


  • How to Know if AI is Effing Up Your Branding
  • The Metrics That You Can Use to Test Brand Effectiveness
  • Best Way to Get Feedback on Marketing from Your Sales Team
  • How to Know if AI Can Actually Test Your Branding 
  • One Tool Kate Loves for AI



Connect with Kate DiLeo:




Resources:




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