Julie and Jake explore the concept of 'bigger or better,' a game of bartering where players trade items for bigger or better ones. This leads to the story of Kyle MacDonald, who began with a red paperclip in July 2005 and, through a series of trades over the next year, eventually secured a two-story farmhouse in Kipling, Saskatchewan. The story, filled with unique trades—from a fish-shaped pen to an afternoon with Alice Cooper—illustrates the power and creativity of bartering.