Finding Business Problems To "Win" The Sales Call | Gap Sell Keenan #4

➜ Gap Selling Keenan - Perfect your sales call approach
➜ Learn to Gap Sell - Identifying business problems
➜ Watch Episodes: https://www.youtube.com/watch?v=I_gFKVd6zbs&list=PLB4dN4CeVzK6jMdBGX8hsBzNgMScyAAkr

In a sales call, you've got to get good at identifying problems with businesses and how your product or service can solve those problems.

Often, people get too focused on what they're selling that they don't even bother to dig deep enough into the prospect's business. If you want to master the art of gap selling, you NEED to get good at honing in on problems and showing your prospect "the gap."

In this video, I take a real sales call from Eddie Thomason and give him some sales call coaching to improve his approach.