S6 Ep16: Women's Sports' Next Big Thing - Meet Cynisca Cycling
- Author
- Shauna Griffiths
- Published
- Wed 14 May 2025
- Episode Link
- https://audioboom.com/posts/8720274
Meet Cynisca Cycling, Women's Sports' Next Big Thing!
This is the first episode in a special two-part series dedicated to Cynisca Cycling and the revitalization of cycling in the U.S. and the path to LA28.
Cynisca Cycling is a non-profit organization dedicated to women in sports, founded by Chris Gutowsky. The team, its partners, sponsors and supporters are making a long-term investment in the future of women’s cycling. Their mission is to help a diverse, young group of athletes and women in the cycling industry reach the top tiers of cycling both on and off the bike.
I’ve been lucky to join Cynisca's Board recently and I couldn't pass up the chance to bring you the inside scoop about this incredible team and unique opportunity for brands.
So, if you represent a brand - if you support empowering women and female athletes - and/or if you are a cyclist or fan of the sport - this episode is for you! Within moments - you'll understand why some bravely brilliant brands are already powering this team including the likes of: Specialized, Shimano, Pearl Izumi, Panaracer, Endurobearings, and first endurance.
You don't want to miss this informative and fun conversation featuring Cynisca GM and former pro-ride, Robin Farina, and Cynisca team leader and captain, Alexis Magner.
Tune in to hear about:
This is the first episode in a special two-part series dedicated to Cynisca Cycling and the revitalization of cycling in the U.S. and the path to LA28.
Cynisca Cycling is a non-profit organization dedicated to women in sports, founded by Chris Gutowsky. The team, its partners, sponsors and supporters are making a long-term investment in the future of women’s cycling. Their mission is to help a diverse, young group of athletes and women in the cycling industry reach the top tiers of cycling both on and off the bike.
I’ve been lucky to join Cynisca's Board recently and I couldn't pass up the chance to bring you the inside scoop about this incredible team and unique opportunity for brands.
So, if you represent a brand - if you support empowering women and female athletes - and/or if you are a cyclist or fan of the sport - this episode is for you! Within moments - you'll understand why some bravely brilliant brands are already powering this team including the likes of: Specialized, Shimano, Pearl Izumi, Panaracer, Endurobearings, and first endurance.
You don't want to miss this informative and fun conversation featuring Cynisca GM and former pro-ride, Robin Farina, and Cynisca team leader and captain, Alexis Magner.
Tune in to hear about:
- what’s going on in cycling – how it’s changed but more so where it can go with the proper funding
- the resurgence of U.S. cycling and the road to the LA28 Olympics
- the day in the life of a pro cyclist – off season and in season
- why cycling is a unique proposition when it comes to sponsorship
- cycling as a great breeding ground for leadership lessons
- a fun round of Hot Seat questions
- and more!
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LEADERSHIP IS A SPORT & IT'S GAMETIME
LEADERSHIP IS A SPORT & IT'S GAMETIME
