S3 Ep20: How to Tell a Story with Data: Insights for Brands with Alex Kerr

I'm grateful to introduce you to CEO & Lead Data Nerd of Trajektory, Alex Kerr. He happens to be an authentic leader and passionate entrepreneur who has bravely innovated in the tech field to disrupt status quo and help the world's biggest brands evaluate their sponsorship impact. I believe in Alex and Trajektory so much that I recently become a Strategic Advisor!



Trajektory is focused on solving a variety of data and reporting issues that plague teams, leagues, events, and agencies in the area most crucial to local revenue growth in sports: sponsorship.   



The mission is to provide stress-free data management that visualizes, assesses, and accurately values your partnership data in real-time. The tools help groups better activate sponsorships by saving them time with automated data-cleaning technology and provide unparalleled insights with advanced demographics and proprietary valuation methodology. 



In this episode of THIS. with Shauna Griffiths we touch on the following topics and more that you don't want to miss! 

- Only Few Are Willing to Put Their Money Where Their Mouth is

- How to Work in Sports as a Student

- How to Set People Up to Become Successful in their Jobs



00:01 - Teaser

00:27 - Intro

00:34 - Guest Intro

01:02 - How Shauna Met Alex

01:37 - What is Trajektory

03:33 - Evolution of Sponsorships

14:05 - Setting People Up for Success

21:40 - Alex’s Story, Evolution, and Journey

31:53 - Leadership

39:04 - Keys to a Successful Approach to Growth

44:52 - Final Gems and Words of Wisdom



Special thanks to our Founding Partners Felicia Hall Allen & Associates, CMD Agency, Hijinx Agency and Influence Media Agency. 

 

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