From Investment Writing to C-Suite, a conversation with Kristen Capuano

"From Investment Writing to C-Suite", a conversation with Kristen Capuano

• Kristen’s early experience growing up in Rhode Island as the daughter of a small business owner & entrepreneur
• Getting introduced to marketing and product management by a college advisor
• Marketing as more than just creative ideas and design
• Why the choice to work in the industry and starting out as an investment writer
• The value of building active listening skills
• Resist complaining and be part of the solution
• Focus on making the client’s experience better
• Joining a established but growing firm in Van Eck during early days of the ETF business
• Seizing the chance to help establish and build the European business for Van Eck
• Building leadership experience within the Product Management function
• Taking on the challenge of the Chief Marketing Officer role
• The unique blend of product management and marketing at Van Eck
• Working closely with a very involved CEO
• The evolution of marketing in investment management as a key component for success
• Learning to trust your team members and deferring to them when they know more