How to become a social media manager: Building a career online

Author: Prospects
Published: Wed 11 Jun 2025
Episode Link: https://prospectsfutureyou.podbean.com/e/how-to-become-a-social-media-manger/

This week, Emily Sherwin, social media lead at Jisc, chats about how she went from art school and Waitrose cheese counters to leading social strategy. We discuss agency vs in-house life, going viral in the early days, and why you don’t need to be an influencer to work in social.

⬇️ Connect with Emily

Linkedin: https://www.linkedin.com/in/iamsherwin/

Learn more about being a social media manager: https://www.prospects.ac.uk/job-profiles/social-media-manager

Explore being a digital marketer: https://www.prospects.ac.uk/job-profiles/digital-marketer

Marketing, advertising and PR jobs: https://www.prospects.ac.uk/job-profiles/browse-sector/marketing-advertising-and-pr

How to get into digital marketing: https://www.prospects.ac.uk/jobs-and-work-experience/job-sectors/marketing-advertising-and-pr/how-to-get-into-digital-marketing

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