Human Influencers or AI - what will the future bring us?
- Author
- Center for Strategic Corporate Foresight and Sustainability @ SBS Swiss Business School
- Published
- Tue 25 Feb 2025
- Episode Link
- None
Our first episode discusses the future of human influencers vs. GenAI tools like ChatGPT. We look at the published research of Prof. Dr. Michael Gerlich "The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making" which builds on " The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI".
