Sparks: Perks are Not A Strategy: What Really Attracts and Retains Top Talent?

Why does throwing perks at employees not create lasting engagement? In today’s workplace, many companies try to woo and retain top talent with attractive perks like free food, unlimited vacation, and even on-site massages. However, the core problem is that perks do not address the fundamental aspects of job satisfaction and organizational commitment. What should companies focus on instead to foster a genuinely engaged workforce? In today’s leadership spark, I talk about why perks are not a sustainable strategy and explore the deeper, more effective approach of focusing on employee experience.

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