Future Proofed.
Welcome to "Future Proofed," the podcast for forward-thinking professionals eager to keep their career and company at the cutting edge.
Traditional go-to-market (GTM) strategies have become clunky, inefficient, and bloated. This show explores the intersection of AI and GTM strategies to ensure you cut the GTM Bloat and build a future-ready approach.
Each episode of "Future Proofed" dives deep into how AI redefines what it means to craft effective go-to-market strategies. From actionable insights on integrating AI into your sales, marketing, and product strategies, to expert interviews that shine a light on the new best practices changing industries, this podcast is an essential resource for anyone looking to upgrade their GTM playbook.
Our host, Kyle Coleman, is a seasoned expert in GTM and AI innovation. He breaks down complex concepts into practical, actionable advice. With "Future Proofed," you'll learn how to:
- Leverage AI and machine learning to supercharge your GTM strategies.
- Navigate the challenges and opportunities presented by new technology trends.
- Adapt and thrive in the fast-paced digital economy.
- Foster a culture of innovation and agility within your team or organization.
Don't let the wave of the future leave you behind. Tune into "Future Proofed" and stay ahead of the curve as you learn to leverage the power of AI for your GTM strategy.
- Update frequency
- every 5 days
- Average duration
- 27 minutes
- Episodes
- 35
- Years Active
- 2024 - 2025
How Product Marketers Can Scale Their Impact with AI
In this episode, Ryane Bohm and Nathan Thompson from Copy AI sit down with Emily Pick, Lead Product Marketing Manager at Clari, to explore the real-world impact of AI in product marketing. Emily shar…
From Crawl to Run: A Practical Guide to AI Maturity in Marketing
In this episode of Future Proofed, Ryane Bohm and Nathan Thompson break down the stages of AI adoption in marketing, exploring how companies move from basic chat tools to full-scale AI integration, a…
AI is Only as Good as the Marketer Behind It
In this episode of Future Proofed, Nathan Thompson and Ryane Bohm dive deep into how AI is shaping the future of content marketing. They explore the intersection of creativity, strategy, and ethics—o…
Challenges and Opportunities in AI-Driven Product Marketing
In this episode of Future-Proofed, host Nathan sits down with Ryan, Head of Product Marketing at Copy.ai, to explore the rapidly evolving landscape of AI product marketing strategy. Together, they un…
Transform Your Work Output With AI Powered Product Marketing
Season 2 of Future-Proofed kicks off with a fresh new voice—Ryane, the new co-host and Product Marketing Manager at Copy.ai. In this episode, Ryane shares her professional journey, unique onboarding …
The Evolution of Content Creation: From Manual to AI-Assisted
In this episode of Future Proof, host Nathan Thompson interviews Vanessa Silva, a content creator and strategist with over a decade of experience. Vanessa shares insights on how AI has transformed c…
Bring Consistency to Your Brand Voice with AI
In this episode of Future Proofed, Nathan Thompson explores how AI is transforming brand voice management, addressing long-standing challenges in maintaining consistency across multiple marketing cha…
Mastering the Art of Cold Calling
In this episode, we hear from Scott Coleman, an experienced inside sales rep at Copy.AI, about his approach to cold calling. Scott shares insights on:
Combining cold calls with other outreach methods:
…
Cold Calling: How AI is Revolutionizing Sales Outreach
In this episode of Future Proof, Aaron Adza, an inside account representative at Copy.ai, shares his insights on effective cold calling techniques in sales.
Key takeaways:
- Parallel dialers boost effici…
Cold Calling in the Age of AI: Insights from the Trenches
Cold Calling Strategies That Actually Work
In this episode of Future Proofed, host Nathan Thompson speaks with Brianna Stout, an inside account representative at Copy.ai, about effective cold calling …
AI Personalization in Marketing at Juniper Networks, with Srinivas Attili
In this episode of Future Proofed, host Kyle Coleman interviews Srinivas Attili, who leads the Center of Excellence for Data and AI at Juniper Networks. Srinivas shares insights on leveraging AI and …
AI Implementation Strategy at ServiceNow: A Bottom's Up Approach
In this episode of Future Proofed, host Kyle Coleman interviews Ayalla Goldschmidt, a Solutions and Product Marketing Leader at ServiceNow, about their AI implementation journey.
Key highlights:
- Bottom…
AI-Powered Content Marketing with Jim Holben, CMO of Defendify
In this episode of Future Proofed, host Kyle Coleman speaks with Jim Holben, CMO of Defendify, about leveraging AI to scale marketing efforts and drive efficiency.
Want quick access to Jim Holben's AI…
AI in Marketing: Insights from Juniper Networks' CMO
In this episode of Future Proofed, host Kyle Coleman speaks with Jean English, CMO of Juniper Networks, about successfully implementing an AI strategy across marketing and go-to-market teams.
Key High…
Go-to-Market Strategy: Sales Leaders
Podcast Recap: Go-to-Market AI Strategy for Sales Leaders
In this episode of Future Proofed, Kyle Coleman discusses go-to-market strategies and the critical role of AI in shaping modern sales approach…
Go-to-Market Strategy for Marketing Leaders [2025]
In this episode of Future Proof, Nathan Thompson sits down with Kyle Coleman, CMO of Copy.ai, to discuss go-to-market AI strategies for marketing leaders.
Key Takeaways:
1. A go-to-market AI strategy …
Why Modern Sellers Should Become Mini-Marketers, with Andrew Ettinger
In this episode of Future Proofed, Kyle Coleman, CMO at Copy.ai, sits down with Andrew Ettinger, Founder and CEO of Game Plan Partners, to discuss the evolving role of sales professionals in today's …
Pipeline Accelerator: How AI Helps with Sales Productivity (with Jenn Junkin)
In this webinar, Kyle Coleman (CMO at Copy.ai) and sales expert Jenn Junkin reveal how cutting-edge AI is revolutionizing pipeline generation and empowering sales teams to sell more, faster.
You'll d…
Unstoppable Go-To-Market Success with Sangram Vajre
Are you struggling to align your marketing, sales, and product teams around a cohesive go-to-market strategy? Join Kyle Coleman, CMO at Copy.ai, and Sangram Vajre, Co-Founder and CEO at GTMPartners, …
Sales Processes: You Want Fast-casual or Michelin Star? (ft. Sahil Mansuri)
In this episode, Kyle interviews Sahil Mansuri, CEO of Bravado - the largest sales community with over 500,000 members.
They discuss:
- Why Sahil founded Bravado to support salespeople who often lack …