Marketing Fundamentals - Scott Rawcliffe

Scott Rawcliffe is a fitness professional who was born and raised in Canada but now resides on the Gold Coast in Australia. The purpose of his site scottrawcliffe.com is to share his insights and knowledge with his fellow fitness professionals, as well as fitness enthusiasts. Building a better educated and informed industry without the dogma of the mass media.

Scott has presented at some of the world's largest fitness conventions, including Australia's FILEX convention, IDEA World Fitness Convention, IHRSA, IDEA PT Institute, NorCal Fitness Summit, as well as some of the most successful gyms around the world.