Jim Barr - Bowflex Rebrand & Sticking To The Northstar

In this insightful podcast episode hosted by Eric Malzone, Jim Barr, CEO of Bowflex Inc., provides a comprehensive update on the fitness industry's current landscape. Jim discusses the substantial shift towards home fitness, citing that 86 percent of Americans now work out at home, and navigates through the challenges and opportunities in this dynamic market. The conversation delves into Bowflex's rebranding efforts, the significance of connected fitness experiences, and the innovative approaches to product development. Jim emphasizes the importance of understanding consumer behavior and building emotional connections with the brand, offering valuable insights into the future of home fitness equipment and the evolving trends in adaptive fitness.

LINKS:

https://corporate.bowflex.com

https://www.wrkout.com/