Why You're Addicted To Shopping - Psychology of Persuasion - FutureIQ

Marketing & Sales often use really strong psychological tricks in order to rope you in to buy more than you need. Indicating scarcity, inciting a fear of missing out and evoking a need for social validation are some such tricks used by Marketers. In this episode, we explain these tricks with the help of real-life examples.

Loss aversion & endowment effect are some other psychological tactics that are connected to these tricks used by sales & marketing professionals to manipulate you. Robert Cialdini, a professor and renowned psychologist within the field of Marketing & Business has written a book called Influence: The Psychology of Persuasion where he pens down 6 principles of Influence. A must-read if you want to understand psychological tricks of sales & marketing better. We have referred to this book along with giving some tips on how one can avoid falling for such persuasion tactics.