Why Surge Pricing Feels Wrong (But Might Be Right)

Ever wondered why your Uber fare doubles when it rains, or why Wendy’s decided to try AI-powered surge pricing for burgers? Is dynamic pricing just another way for companies to squeeze more money from you — or does it actually help fix hidden problems in the market?In this episode of Future IQ, we dive into the surprising truth behind fixed prices vs dynamic pricing. From the Supreme Court of India questioning hospital rates, to Goa effectively banning Uber and Ola, to movie tickets that once sold “in black” — you’ll see how price controls can sometimes make things worse, not better.But surge pricing isn’t always the hero either. When bottled water prices shoot up during a natural disaster, or electricity bills soar in a heatwave, it feels more like exploitation than smart economics. So when is dynamic pricing good, and when does it cross the line into pure greed? And why do we, as humans, hate unpredictable prices so much — even when they solve shortages?Watch till the end to find out why even the Supreme Court seemed confused, and why you might actually benefit from paying more during peak times. Also, don’t miss our earlier episodes on Supply & Demand and how substitutes & complements play tricks on your wallet.