NBP33: Tech + Online Visibility with Marjan Crabtree

In today’s episode, Marjan shares her story of being a pioneer during the internet revolution. The male-dominated tech world has always made a lot of sense to her, but is an arena which often intimidates female business owners.  Her drive to keep pushing forward into unchartered territory led her from being overlooked to becoming fully booked as a business owner.  Dive in as we discuss taming the tech dragons and using those figurative beasts to grow your business.

• Moving forward with dreams even when they are unconventional or unpopular.
• Resisting the fear of the tech world and allowing it to become part of your everyday business.
• Ignoring the naysayers and proving them wrong.
• Bringing fun into your work.
• Embracing the fun (yes, fun!) in the tech world.

“ . . even if the people around you say. . . you can’t. . . if you say that I can’t, I will do it.”

“I don’t really believe in professions, I just do what I like.”

“Fun is one of the most important things in my business. . . ”

“. . . usually [clients] are afraid of [the tech stuff. . . saying things like] ‘I don’t dare to click this button; I might blow up my website.’”

“I just love to see. . . .[my client’s] eyes light up”

“. . . . a lot of clients think you need to have a [pretty] website . . . .[but] pretty doesn’t sell [or] get you clients.”

“[Our] reptilian brain makes decisions. . . we aren’t [even] aware of. . . you can trigger the reptilian brain toward conversions [through neuromarketing].”

Marjan Crabtree is the black coffee drinker of the ICT girl. As a website strategist and Tech Dragon Tamer she helps online entrepreneurs conquer their fears towards increased conversion (yes, more clients and money).

Don't lead, I'll wander off bored.

Don't follow, I'll get you lost.

Walk beside me and help me cause trouble!

"I have never tried that before, so I think I should definitely be able to do that." - Pippi

One book, gosh, how to make a choice: Influence by Robert Cialdini. That sparked my interest in neuromarketing and persuasion.

Twitter: @theictgirl

FaceBook: https://www.facebook.com/marjan.crabtree

FaceBook: http://www.facebook.com/theictgirl

FaceBook: https://www.facebook.com/theictgirlint/ (English)

LinkedIn: https://www.linkedin.com/in/marjannieuwland/

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