Consumer Preferences and the Role of Women in Food & Ag Innovation

Women still make the majority of food decisions in the home -- around 65% according to some estimates. While this has fallen from over 95% 20 years ago, women are still underrepresented in leading roles at food companies globally. I this week’s podcast, Louisa discusses the impact of this underrepresentation and how tech innovation is adapting to consumer demands with Beth Robertson-Martin, sourcing lead for organic, natural and non-GMO ingredients at General Mills, Kellee James, founder of Mercaris, the organic commodities trading platform, and Sanjeev Krishnan, partner at S2G Ventures, an agrifood tech venture capital firm. (Disclosure: S2G is invested in Mercaris.)