Tourism After The Great Disruption

Monika Iuel is Chief Destination Marketing Officer at Wesgro, the Official Tourism, Trade, Investment and Film Agency for Cape Town and the Western Cape. In episode 2 of the 10 episode Wesgro Series on Future Cities Africa we discuss: Tourism After The Great Disruption.

This episode is brought to you in partnership with Wesgro Listen or watch to understand:

• How leisure tourism can affect a local economy and thus a city. 
• How the tourism industry can find the best ways to leverage technological solutions to recover and grow.
• New trends and insights emerging from the rise in traveller numbers post pandemic.
• Remote work, the future of work, and how the Western Cape is positioned to maximise the economic benefits of this new way of working.
• How much travellers’ expectations have changed in recent times.
• The challenges to a Destination Marketing Organisation (DMO) to retain domestic travellers now that the world is opening up again.
• Potential emerging disrupters, new challenges and solutions for the tourism industry in the near future.
• And more

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