Made in the Cape - Innovation in Export Promotion

Erica Joubert is Head of Export Promotion, Joshua Palm is Assistant Export Manager and Jean Scheltema is Chief Marketing and Communications Officer at Wesgro. In episode 5 of the 10 episode Wesgro Series on Future Cities Africa we discuss: Made in the Cape - Innovation in Export Promotion. This episode is brought to you in partnership with Wesgro Listen or watch to understand:

• How Wesgro supports Western Cape exports.
• Why exports are important in general.
• Why it is important for an agency like Wesgro to do what it does.
• How the pandemic and lockdowns effected exporters and Wesgro’s ability to facilitate exports from the province.
• How Wesgro’s export team responded to the challenges caused by the pandemic.
• The Cape Trade Portal and how it is positioning the Western Cape as a sought after source market.
• The Made in the Cape campaign.
• The future of Made in the Cape and vision for the next 10 years.
• Lessons learned and how the pandemic has changed the way Wesgro operate and offer export facilitation services going forward post pandemic.
• The Western Cape’s competitive advantage when it comes to exporting.

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