Episode 5 - Prospect Development in the Information Age: a Conversation with Richard Horne

As information proliferates and more and more resources become available to prospect development teams, how does that change the fundamental nature of the researcher's role? In this episode, Richard Horne, Director of Prospect Development at Beth Israel Deaconess Medical Center, discusses how he has worked with his team to shift from an "information aggregation" model to one in which information is distilled and analyzed so only the most important and relevant data are presented.