Fund/Build/Scale mini-episode | From seed stage to Series A with Coalesce CEO Armon Petrossian [Part 2]

In part two, Armon explained why he initially resisted investor advice to raise a Series A and spoke frankly about the challenges involved with stepping up into a leadership role, which led to some interesting talk about overcoming impostor syndrome, something a lot of us can relate to.

Part 2:

• show Series A investors market opportunities you've already validated [1:51]


• focusing on enterprise sales from the beginning was a winning strategy [3:40]


• "we had an enterprise sales option straight from the beginning' [5:21]


• why he hired a full-time salesperson as soon as Coalesce exited stealth [6:52]


• how he connected with co-founder Satish Jayanthi [7:22]


• coping with imposter syndrome and overcoming the pressure to perform [12:18]


• raising a larger Series A than planned led to better outcomes [14:23]


• avoid talking to investors until you're ready to raise — then move fast [16:51]


• candid advice for anyone who's interviewing with an early-stage AI startup [18:55