024: The Big Difference Between Authenticity and Transparency in Storytelling with Mike Kim

In today's episode, Mike and Mary continue their conversation on Mike's upcoming book, You Are the Brand, and how to effectively communicate online.

In this episode you'll hear:

• Questions to ask yourself before you hit publish on anything
• The difference between being authentic versus transparent
• How to tell stories you can "build a campfire around"

Resources:

You Are the Brand book

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