Making the Digital Pivot: A New Era in Marketing

We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up? 

In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We discuss valuable insights on the challenges that came with that shift. 

We also impart nuggets of marketing wisdom and strategies to help elevate your brand. Embracing digital transformation in your marketing strategy is key to staying ahead of the curve.

Learn more about that by tuning in! 

Episode Highlights: 

00:00 Podcast Intro 

00:10 Episode Intro 

00:30 Digital Transformation in Consumer Electronics 

01:15 The Role of Traditional Marketing in a Digital World 

02:45 Strategies for Effective Email and Social Media Marketing 

04:10 Building Brand Identity Through Consistency 

05:30 Adapting to Change: Lessons from the Automotive Aftermarket 

07:00 Planning and Executing a Successful Content Strategy 

08:45 The Future of Digital Marketing in Consumer Electronics