Inbound Marketing for Manufacturing Companies – Part 4: Modern Web Design Best Practices for Manufacturers

In today’s digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just essential to learn how to gain a higher edge in your industry through your website design and content. This will greatly help you be the manufacturer of choice for businesses.

In this episode, Arti Sharma talks about how to create a compelling website that serves your audience well and converts at higher rates.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Driving high-quality prospects to the website is the best way to ensure that your target customer can be entertained, engaged, and delighted to convert into sales.

Potential customers turn to a company’s website to conduct independent research before engaging the sales team.

Your website is serving as a 24/7 salesperson for your customers so it needs to create an impression to make this a delightful experience for them.

A site that does not bring any prospects or an overabundance of low-quality ones may be doing more harm than good to your team.

Important Points to Remember in Designing Your Website:

1. The first step in this entire process is to identify the goals of your site.
2. Do not use templates because templates are not serving and are not good for SEO.
3. Your website design should be backed up by data. 
4. Make sure that you have a good logo and that logo is consistent throughout all your web assets.
5. Your images should not be stock photos. They should be clear and not pixelated to position your brand correctly.
6. Use different and powerful colors not just to stand out but to make it act-oriented.
7. Keep the intent in mind and create the urgency for action.
8. Make sure that your CTAs are catering to a mobile experience.
9. Audit the technicals of your website often.

Some Essential Pages on Your Website:

1. HOMEPAGE. This is the first page where a visitor lands and it introduces your company to your readers. It’s important to engage a content writing company or a digital inbound strategist to write a good positioning statement.

When a user gets on your website, the homepage gets the site user’s attention but the user experience will keep them engaged.

Order the header menu from left to right in order of importance to your audience.

1. ABOUT US PAGE. This personalizes your business by describing why you exist in this business. This can be an excellent spot for SEO purposes as well.

1. PRODUCT AND SERVICE PAGE. These are individual pages that provide scannable descriptions and information about a product line or service.

These pages should also include call-to-action buttons. 

How you navigate your users through the correct user experience and the right calls-to-action on these pages is very important.

1. INDUSTRY PAGE OR VERTICAL MARKETS. This is another section that is high-performing for a manufacturing website design.

Topics on these pages build authentic relationships with users because here, you are speaking their language and you understand them.

1. EDUCATIONAL CONTENT PAGE. Adding a library of articles, blog posts, white papers, research, or instructional materials adds instant credibility to your site and your company. This part is also a great way to build your SEO.

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