FYM Ep. 52 - Building B2B Trust in the AI Era: Lessons from GTM Leaders

What really wins deals in today’s market? It’s not price—it’s perception. 💡   In this powerful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience's perception can make or break your business.   This episode covers:

• The 4 H's of the Perception Formula: Heuristics, Hormones, History, and Heritage
• How emotional triggers (like cortisol & dopamine) impact buying decisions
• The hidden power of brand mindshare—and how to earn it
• How AI is changing marketing trust and discoverability
• Why human-first storytelling still wins in an AI-driven world

Whether building a brand or scaling a startup, this episode delivers timeless strategy and practical insights to elevate your GTM game.   👉 Don’t miss this one—especially if you think branding is just “fluff.”   #MarketingStrategy #BrandPerception #AIinMarketing #GTM #StartupGrowth #MarketingPodcast