FYM Ep. 51 - The Hidden Costs of Bad Onboarding & How to Fix It

In this episode of Fuel Your Marketing, Arti Sharma sits down with Donna Weber, customer onboarding expert and author of Onboarding Matters, to discuss how structured onboarding can reduce churn and drive revenue growth.

This episode is an absolute must-watch if you're in customer success, marketing, or revenue leadership.

✅ Key Takeaways:

🔹 Why onboarding makes or breaks customer retention

🔹 How to reduce Time to Value & boost customer loyalty

🔹 Why “upserving” beats upselling every time

🔹 How to stop “buying churn” & create sustainable, profitable growth

💡 Struggling with customer churn? This episode will change the way you think about onboarding & customer success so you can transform your teams.

🔔 Subscribe for more expert interviews & GTM growth strategies!

#Onboarding #CustomerSuccess #MarketingPodcast #GTMPodcast #SaaSGrowth #BusinessGrowth #CustomerExperience #B2BMarketing #SaaSMarketing #WomenLeaders #businessadvice

MMR Quick Links:

Book a strategy call: https://measuremarketing.com/book-a-s...

Meet the team: https://measuremarketing.com/about-us/

Get your copy of Onboarding Matters https://a.co/d/h4CDKPH