FYM Ep. 49 - Mastering GTM: Grow Revenue & Build a Winning Team

In this episode of Fuel Your Marketing, Arti Sharma sits down with Umair Ahmed, General Manager at Defigo, to discuss go-to-market strategies, sales leadership, and scaling startups efficiently.

✅ Key Takeaways:

🔹 Hiring for success: What makes a top-performing sales team?

🔹 How to balance inbound, outbound & partnerships for sales growth

🔹 Customer retention: The #1 metric for sustainable business success

🔹 The power of strategic partnerships & aligned ICP

🔹 AI & automation: When to use it (and when to be cautious)

🔹 Leadership insights: Motivating teams for long-term growth

💡 Looking to optimize your GTM strategy & scale your startup? Tune in for expert insights & actionable strategies!

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