FYM Ep. 48 - Winning Together: How Aligned Teams Drive Business Success

In this episode of Fuel Your Marketing, Arti Sharma welcomes Steph Reck, Vice President, Sales & Partnerships at Sonar Software, to discuss the power of GTM team alignment, AI-driven marketing, and leadership transformation.

✅ Key Takeaways:

🔹 How aligned teams drive revenue and long-term success

🔹 Why marketing is NOT a cost center — but a revenue generator

🔹 Proven strategies to scale from $10M to $70M+

🔹 AI in sales & customer experience—what’s working now

🔹 The “First Team” approach: aligning on customer goals

🔹 How diverse leadership teams fuel innovation & business growth

Ready to scale smarter? Tune in now and fuel your marketing strategy with actionable insights from the experts! 

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