Nina Briance from banking to boutique: building Cult Mia and fashion's future

In this conversation, Mark Pearson interviews Nina Briance, founder of Cult Mia, an independent luxury fashion marketplace. They discuss Nina's unique journey from investment banking to fashion entrepreneurship, the importance of timing in business, and the lessons learned from industry leaders. Nina shares insights on building a two-sided marketplace, adapting to market changes, and balancing creativity with business acumen. The conversation also highlights the significance of Fashion Month for emerging designers and the challenges they face in a competitive industry. In this conversation, Nina discusses the evolving landscape of fashion, particularly the impact of Fashion Month, the importance of sustainability and inclusivity, and the role of technology in enhancing the customer experience. She emphasises the need for independent designers to focus on robust business models and shares insights on the future vision for Cult Mia, including international expansion and community building. Nina also reflects on her motivation as an entrepreneur, the challenges of work-life balance, and the core values that guide her business practices.

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