Winning in a new industry with best practices from another sector

How can best practices from one industry change another industry? 25-year Technology Executive, Dave Ugan joins Ledge in the episode to deep dive into a real example: how he spent 6 years bringing UX, CX, and technology from the hospitality and attractions industry to the end-of-life (yes, funerals) industry.

Dave talks about the importance of iterating, of targeting open-minded customers early so you can turn them into evangelists, and how to take the critical feedback that helps your product leap forward. He also walks us through the critical pricing determinations that helped fuel growth.

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