Heather Cabot: How did cannabis become the new chardonnay?

In what feels like a blink of an eye, cannabis has gone from a highly taboo topic to the hottest product on the market being touted by celebrities including Martha Stewart and Kim Kardashian --but how exactly did we get here? This week, we speak to journalist Heather Cabot, author of The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream about why she decided to cover the proliferation of legal cannabis during the height of the legalization movement. In this conversation, Heather shares her insights on the mainstream appeal of cannabis, shifting consumer trends, steps the industry can take to bolster social equity, and the stories she wishes more reporters would cover in the cannabis space.