Episode 229: The Importance of User Experience in Crypto with Omni Network

Summary

In this episode, Blockchain Wayne interviews Graham Ferguson from Omni Network, discussing the importance of simplifying user experience in the crypto space. They explore Graham's background, the mission of Omni Network, and the challenges of community building in a fast-paced industry. The conversation emphasizes the need for better onboarding processes and the significance of community engagement for the success of crypto projects.

Learn more about Omni Network: https://omni.network/ 

Takeaways

• User experience is crucial for onboarding new users into crypto.


• Simplifying processes can help retain users who might otherwise leave due to complexity.


• Omni Network aims to create a seamless experience for users across multiple chains.


• Community engagement is essential for building trust and loyalty in crypto projects.


• It's important to learn from successful community-building strategies in the industry.


• Taking risks with content can lead to greater community engagement.


• The crypto space is constantly evolving, and staying updated is vital.


• Building relationships within the community can enhance project visibility and support.


• Feedback from users is invaluable for improving products and services.


• Questioning everything is key to navigating the crypto landscape. 

Chapters

00:00 Introduction to Omni Network and Guest Background

02:42 The Importance of User Experience in Crypto

05:27 Omni Network's Mission and Product Overview

07:59 Community Engagement and Building Relationships

14:54 Challenges in Community Building

20:58 Looking for Builders and Future Directions