SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com

Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing.  When, how and why they use both for Kurtis Eyewear marketing efforts.

1. Inbound marketing defined -
2. Outbound Marketing defined -
3. Facebook, Youtube and Adwords Marketing -
4. Content creation and how it works -
5. Creating articles -
6. Interruption Marketing -
7. Permission Based Marketing -
8. Effective Marketing -

Surf Goggles Chronicles the Podcast was inspired by the book called “The Mouse Driver Chronicles”.  In MDC Kyle Harrison and John Lusk share their journey of bringing a Mouse Driver to market.  Kurtis and Jon share their journey from Concept to Market with Kurtis Eyewear via their weekly podcast found at www.SurfGogglesChronicles.com and via itunes search SGC.