From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
- Update frequency
- every 7 days
- Average duration
- 39 minutes
- Episodes
- 27
- Years Active
- 2016 - 2017
SGC EP27 - The Birth of a Brand - Brian Smith Interview - UGG Australia Founder / BOOK / Building A Brand / SURFING / Trade Marks / Profitless Prosperity / Corporate Lessons Learned / Surf Goggles Chronicles - Podcast #27
From Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, e…
SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles
Traditional Retail is Dying, but E-Commerce is thriving. Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode …
SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles
Why is traditional brick and mortar retail failing? The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that. Did consumers stop buying? C…
SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers
In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions. “It’s not often ta…
SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship
Why are you doing it? What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results. We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition…
SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas
What is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front. How d…
GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor
Do You want to Increase Conversions? Do you have a product that Costs $100, $500 or More? You will need to have at least 7 touches with your customer prior to them making a purchases. How do you d…
SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com
Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing. When, how and why they use both for Kurtis Eyewear marketing efforts.
- Inbound …
SGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps
Which tools do we use to save time and money? How does Kurtis make his instagram, facebook and tumblr feeds pop? Implement the Five, Five, One approach or save time and money with these killer apps…
SGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand
Are You Working In Your Business or On Your Business? As an Entrepreneur you will be wearing many hats. Some hats are $10 an hour and others will be worth $200 per hour. Where are you spending you…
SGC EP17 - How To Start Your Business? Sole Proprietorship, LLC or INC? Keep it Simple. How I built this - Surfer Brand - Surfing Sunglasses
Where to begin? Kurtis and Jon tell you how to start a business today. Legal structure can always be improved. Are you fully committed or do you just want to dabble and learn? Either way learning…
SGC EP16 Management - Will You Sink or Swim? How I Built This - An Introvert & A Surfer. #TryPod #Entrepreneur #NPR
Got Fear? Sure you do, but 90% of it won’t come true! Jon and Kurtis respond to questions from listeners involving how to build and manage your first employees or independent contractors. If an In…
SGG EP15 - Event Promotion - How to Hype Your Brand & Make Noise That Lasts Forever! Network & Venues - Action Sports Entrepreneur
Once you dive into events and immerse your company in the industry you will get immediate feedback. How did Kurtis and Jon @SurfGogglesChronicles go from their garage to being invited to exclusive e…
SGC EP14 - Tradeshows - Is Your Baby Ugly? Find Out, Engage & Network - Surfing Entrepreneur - Kurtis Eyewear
Are your ready to find out if your baby is ugly? You have walked an industry trade show, but now it’s your turn to debut your company, brand or product idea. Kurtis & Jon @SurfGogglesChronicles disc…
SGC EP13 - Sourcing Materials for Your Brand - Kurtis Eyewear - Entrepreneur - KiteSurfing Spectacles - Surf Goggles Chronicles
So how do you go from a tinfoil and rubber band prototype to kick ass world wide production? Jon Berezay talks story with Kurtis Eyewear founder Kurtis Shipcott. How did you source for quality and …
SGC EP12 - How to Prototype on a Shoestring - Tin Foil and Rubber Bands to Worldwide Surfing Eyewear Brand - Surf Goggles Chronicles
How do you show your concept / idea to others ? The Story of Kurtis Eyewear @KurtisEyewear began in a garage just like Apple, IBM, Disney and Punk Rock. Jon picks the brain of Kurtis on the early d…
SGC EP11 - Building Content as an Asset - Image Releases - Kristen Prinz - Surf Goggles Chronicles
Kristen Prinz of the Prinz Law Firm @PrinzLawFirm and Kurtis discuss image releases. Do you own the rights to the photos? Building your visual portfolio via images and video. Are you creating an a…
SGC EP10 – Keeping Clear Expectations - Contracts -Kristen Prinz - Surf Goggles Chronicles Minisode
In this minisode Kurtis talks contracts with Kristen Prinz @PrinzLawFirm . How to create clear expectations for both parties. How to avoid a legal battle through contracts and save money through m…
SGC EP9 - Non-Disclosure Agreement or Handshake Deal? Kristen Prinz - Surf Goggles Chronicles Minisode
In this minisode entrepreneur and attorney Kristen Prinz with the Prinz Law Firm @Prinzlawfirm warns us of google searching non-disclosure generic forms. What is really covered? IP? Key Employees? …
SGC EP8 - Building a Brand with Rock Stars & Athletes! The Archies Ice Cream Story - Surf Goggles Chronicles
Archies Ice Cream @ArchiesIceCream has been rocking Ice Cream at VIP events for 21 years. From Tony Hawk and Chuck Liddell to Steven Spielberg and the Beastie Boys they’ve got an A+ list of celebrit…