10 | Lacevo with Sally Grice | Hands-free breast pump, strategic growth, retail partners, baby expos, trademarks, global business, manufacturing in China

Sally Grice is the visionary founder of Lacevo, a brand dedicated to transforming the breastfeeding experience for modern mothers. With nearly two decades of product development and manufacturing experience, Sally is a seasoned business owner who faced a significant challenge when she returned to work just two weeks after giving birth to her second child. Frustrated by inadequate pumping options, she was determined to create a solution that truly meets the needs of mothers.

In this episode, Sally shares the extensive journey of Lacevo’s development, from finding the right manufacturer to placing women’s voices at the heart of the design process. We discuss the importance of thorough testing and genuine feedback, ensuring that Lacevo products are comfortable and accessible straight out of the box, and the brand’s commitment to offering multiple sizes to cater to all mothers.

Sally also highlights Lacevo’s strategic growth, including a sell-out launch at major baby expos in Australia and the US. She shares her exciting and aligned retail partnership with The Memo, and how she's using #gifted to get started with influencer marketing. Discover more about this award-winning product-based business by joining the Lacevo community here and shop their products online.

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