Revolutionizing Roofing: The Viotell Metal Concepts Story with Anthony Ortega & Gonzalo Tellez of Viotell Metal Concepts

Ted speaks with Gonzalo Tellez and Anthony Ortega, founders of Viotell Metal Concepts, about their innovative approach to the roofing industry. They discuss the evolution of roofing from a purely functional aspect to an art form that incorporates design and collaboration with contractors and architects. The importance of a strong work ethic, the advantages of being an immigrant in business, and the significance of creating a legacy for future generations are also highlighted. The conversation emphasizes fostering a culture of innovation and problem-solving within their team, showcasing how they have transformed their business into a specialist provider for high-end clients.

TOPICS DISCUSSED

• 01:10 Introductions
• 03:40 Innovating the Roofing Industry
• 07:55 The Art of Roofing
• 11:35 The American Dream
• 14:05 Evolving from Roofers to Specialists
• 19:50 Fostering a Culture of Innovation
• 23:25 The Pivotal Project: A Turning Point
• 25:15  Risk-Taking and Personal Growth
• 27:10 Building a Supportive Team Culture
• 30:00 Exciting New Projects and Challenges
• 32:00 Investing in Advanced Technology
• 35:30 Focusing on Residential Over Commercial
• 37:55 High-End Commercial Projects
• 39:00 The Journey of Persistence
• 42:30 Expanding into New Markets
• 45:50 Trends in the Roofing Industry

CONNECT WITH GUEST

Anthony Ortega & Gonzalo Tellez

• Website
• Youtube
• Instagram

KEY QUOTES FROM EPISODE

• "Collaboration with contractors is crucial."
• "Failures can lead to unexpected solutions."
• "A mindset is lifelong."