Cultural Insights: Growing Up in Two Worlds with James Dodkin of Montana Build

Ted speaks with James Dodkin, who shares his fascinating journey from growing up in Montana to studying in the UK and building a diverse career across various industries, including beauty, wine, e-cigarettes, and construction. James discusses the cultural differences between the UK and the US, the importance of sensory marketing, and how relationships play a crucial role in business success. He also highlights his current role at Montana Build, where he focuses on creating a sensory experience in luxury home building, emphasizing the distinction between value and price in consumer perception.

TOPICS DISCUSSED

• 01:05 Introduction to James Dodkin and His Journey
• 03:30 Cultural Differences: Growing Up in Montana vs. the UK
• 13:00 Education and Early Career: From L'Oreal to the Wine Industry
• 25:50 Transitioning to Management Consultancy and Pet Food Marketing
• 28:30 Getting comfortable with change
• 30:00 Innovations in E-Cigarettes and the Impact on Smoking
• 36:00 Transitioning to New Opportunities in Korea
• 40:45 US based hunting company 
• 42:40 Adapting to Challenges During COVID
• 46:25 Changing jobs as a contractor and consultant
• 47:40 The Unique Approach of Montana Build
• 49:45 Creating Sensory Experiences in Home Building
• 53:40 The Value of Experience and Honesty
• 56:25 Cultural Differences in Success
• 01:06:15 Understanding Price vs. Value
• 01:09:00 The Automatic Nature of Selling Value

CONNECT WITH GUEST

James Dodkin

• Website
• Instagram
• Facebook

KEY QUOTES FROM EPISODE

• "I learned to get up to speed very quickly."
• "Value is a perception and price is a number."
• "I have them rank their spaces."