Podcast Networks 101 w/ Jeff Umbro

If you've ever wondered what a podcast network really is, how they work, or if your show is ready for one, this episode is for you. I sat down with Jeff Umbro, founder of The Podglomerate and host of Podcast Perspectives, to get all your podcast network questions answered in one friendly, info-packed conversation.

Meet the Expert

Jeff Umbro is the founder and CEO of The Podglomerate, a podcast network and production company, and host of the show Podcast Perspectives. With years of experience in both the creative and business sides of podcasting, Jeff offers a rare, insider look into what podcast networks are, what they offer, and how indie podcasters can know if joining one is the right move.

Topics Discussed in This Episode

• What a podcast network actually is today (it might surprise you!)

• The different types of networks: sales agencies, IP companies, service providers

• What to ask before signing with a podcast network

• How to evaluate if your show is ready to join a network

• Realistic download numbers networks are looking for

• What makes a show appealing to a network

• How to research and pitch a network effectively

• Why values and relationship fit matter more than you think

Key Takeaways

• Podcast networks come in many forms, and not all do the same things

• Before approaching a network, ask yourself what you want out of the relationship

• A great network fit is about values, goals, and shared expectations—not just numbers

• You can monetize your podcast at any size, but scale often matters to networks

• When reaching out, show you've done your homework—it's appreciated and remembered

Timestamps

(00:00) Intro and why this episode matters

(01:10) Show Notes Sidekick

(02:14) What is a podcast network?

(04:20) How to choose a podcast network

(06:00) Are you ready for a podcast network?

(07:29) First step to find a podcast network for your show

(10:14) Questions to ask podcast networks

(11:49) Jeff’s biggest advice to podcasters

(14:49) Final thoughts and next steps

Links:

• Show Notes Sidekick — My tool to help you name episodes, write show notes, blog posts, and get promo ideas in minutes!

• Friendly Podcast Guide on Instagram

• The Podglomerate — Jeff’s podcast network

• Podcast Perspectives — Jeff's podcast

• Podchaser — A helpful tool for researching podcasts and networks

Keywords

podcast network, podcast networks for small podcasts, should I join a podcast network, how to pitch a podcast network, podcast network benefits, podcast network requirements