How to Use Pinterest to Market Your Podcast (w/o Burning Out)

In this episode, I'm sharing a simple, sustainable strategy for marketing your podcast using Pinterest! If you're feeling overwhelmed by social media or looking for a way to grow your show without being glued to your phone, Pinterest might just be the solution you've been praying for. I’m walking you through exactly how I use Pinterest for podcast promotion—and how you can too—without burning out.

I'm your host, Andi Smiley, a podcast coach for moms who want to start their podcasts in a way that's fun and fulfilling without taking over their lives. After seeing the difference Pinterest made for my own podcast growth (without adding hours to my work week!), I knew I had to share this sustainable marketing tool with you too.

Topics discussed in this episode:

• Why Pinterest is a perfect fit for busy podcasters

• How Pinterest can market your podcast without daily posting

• The difference between Pinterest and traditional social media

• What you need to get started on Pinterest

• How to create pins that lead listeners straight to your episodes

• Tips for making Pinterest sustainable for the long haul

• Mistakes to avoid when promoting your podcast on Pinterest

• How to use Pinterest to grow your podcast even when life is busy

Main Takeaways

• Pinterest is a powerful search engine, not a social media platform—perfect for evergreen podcast marketing.

• You don’t have to be a designer or a tech wizard to create effective pins.

• A few well-made pins each month can keep working for you long after you post them.

• Focus on making it easy for people to find your podcast episodes and take the next step with you.

• Sustainable podcast marketing is possible when you choose strategies (like Pinterest!) that work with your busy life, not against it.

Timestamps

(00:00) Introduction

(01:54) Why Pinterest is great for podcasters

(05:03) Podcast Jumpstart Sessions

(05:59) How to use Pinterest as a podcaster

(09:51) Andi’s Pinterest win

(10:42) If you're overwhelmed start here

Links

• Podcast Jumpstart Session

• Grab my Pinterest Magic for Podcasters guide

• Pocket Casts Web Player

• Follow me on Pinterest

• Follow me on Instagram

• Check out my DIY podcast course, The Podcast Launch Playbook for Moms

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