"The Fruit Will Talk To Us"

This week on Fresh from the Field Fridays, Ross the Produce Boss and Dan the Produce Man welcome Joel Hewitt from CMI Orchards.

We’re diving deep into the Northwest Cherry season—talking timing, trends, and taste. Joel gives us the lowdown on the American Dream label—what it stands for, what’s behind it, and why it matters. We’ll also dig into some exciting newer varieties, like the Skylar Rae and the Strawberry Cherry, plus what’s happening in the world of organic cherries and the unique challenges of cherry packaging and presentation.

So tune in, turn on!