1. EachPod

Inside FreshXperts: Strategies for Success in the Produce Industry

Author
Dan "The Produce Man" Avakian
Published
Fri 15 Aug 2025
Episode Link
https://fresh-from-the-field-fridays.captivate.fm

This week on Fresh from the Field Fridays, Anthony Totta from FreshXperts joins us. FreshXperts is a powerhouse team of produce industry consultants, advisors, and mentors.

Anthony walks us through the group’s broad spectrum of expertise—everything from retail-level merchandising, product handling, and worker training, all the way back through the supply chain. That includes warehousing, ERP software solutions, grant writing, business development strategies, procurement training, and even helping companies secure the financing they need to reach their goals.

From growing up in his grandfather’s and father’s grocery stores, to creating brands, to building a successful ERP platform for independent grocers—Anthony shares highlights from his journey and plenty of insights along the way.

It’s all right here on Fresh From The Field Fridays from The Produce Industry Network and AgLife Media!

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