Flower Power: Fresh Blooms & Secrets for Valentine’s Weekend!

This week on Fresh From The Field Fridays from The Produce Industry Network, Dan The Produce Man and Ross The Produce Boss are joined by The Flower Wizard himself, David Kaplan, just in time for Valentine’s weekend!

What’s hot in the floral department at your grocery store? What’s trending at your local florist and in the industry as a whole? We’re diving into the symbolism behind different flower varieties, the incredible technology that ensures the perfect bloom, and pro tips to keep your flowers looking as fresh as the day they were picked.

It’s all about Flower Power this week—so tune in and turn on!