In today's episode of Freedom and Glory, we spotlight Victor Lytvinenko, co-founder of Raleigh Denim Workshop in North Carolina. Victor shares his journey from his family's move from Ukraine to his entrepreneurial spirit, leading to the creation of Raleigh Denim. He delves into his passion for craftsmanship, his experience in various crafts such as furniture making and cooking, and the inspiration behind starting his denim company. Victor talks about the challenges of maintaining quality, scaling the business sustainably, and his belief in producing goods that are authentic and rooted in local tradition. This episode is a deep dive into the philosophy and meticulous process behind Raleigh Denim, and the story of how Victor and his team are redefining American-made products.
00:00 Spotlight on American Craftsmanship
00:51 Victor's Journey to North Carolina
01:40 High School Sweethearts
02:33 The Birth of Raleigh Denim Workshop
02:48 Craftsmanship and Passion
03:22 From Cooking to Denim
04:42 The Influence of Denim Industry Veterans
06:41 The Pursuit of Perfection
08:34 The American Dream and Craftsmanship
10:07 Scaling Handmade Jeans
14:00 Finding the Right People
18:13 Revival of Sewing and Crafting
19:02 The Passion Behind the Craft
19:24 Navigating Business Challenges
21:52 Adapting to Industry Changes
24:10 Leading with Transparency
26:58 Innovative Denim Creations
29:38 Advice for Aspiring Entrepreneurs
31:29 Balancing Passion and Business
33:15 How to Get Your Own Pair
33:57 Final Thoughts and Farewell